Campaign
The decriminalization of cannabis across the United States of America paved the way for the commercial and medical use of marijuana in the 21st century. Dispensaries, stores that sold cannabis and its byproducts, began to appear across the states that allow recreational use of the psychedelic plant. Weed Your Wellness is meant to help ease any resentment building amongst local residents and the new customers from the newly opened dispensary. The campaign will allow for someone who might hold a negative biased on cannabis to be more empathetic to their circumstances.