Developed under the tutelage of Margarita Barrios Ponce at Northeastern University’s College of Arts, Media and Design this project challenges students to create a targeted visual campaign for a social issue of their choice.
At a macro level, this semester-long exercise walks students through design fundamentals: understanding audience, concept/message generation, and relevant visual execution—the basis for any successful integrated campaign.
At a micro level, this course explores the subtleties of typography, color palettes, imagery, composition, and serial execution through the student’s original work.
At a practical level, this course requires students to develop craft, project management, presentation, research, and documentation skills that are central to the success of the campaign.
Margarita Barrios Ponce has been an Art & Design faculty member at Northeastern University since 2002 where she has taught several Foundation and Graphic Design courses.Margarita is the Faculty Advisor to Scout. Outside of Academia she is the founder of Plural, a Brand Strategy & Design firm dedicated to serving the marketing and communication needs of Mission-driven clients. Margarita completed her undergraduate work at the College of Design, Architecture, Art and Planning at The University of Cincinnati and earned a Master of Fine Arts from Yale University.