Campaign
Huge corporations in the cosmetic industry continue to test their products on animals, harming and killing thousands of innocent animals each year. The mission of Shop Mindful is to get people to shop cruelty free by informing them how to do so. The goal is not only to communicate how to shop cruelty free, but also to prove how simple it is to do so. Through a fun font, images and inviting colors, this brand is inviting and playful but at the same time remains serious with the content that is being communicated.
