Campaign Second Hand Smoke First Degree Murder attempts to target and address adults, primarily parents, caregivers, and people often around children, who smoke. Second hand smoke puts everyone, particularly children, at a very high risk for chronic onset Asthma, other chronic bronchial illnesses, and death. While smoking has been banned from many public indoor and outdoor places, smokers need to be aware of the consequences of smoking around children. Many of the objects in this campaign are designed to upset and disturb viewers and make quitting or ‘ceasing to smoke around children the only viable option.