Campaign Say Something is a call to action campaign against bullying, a common trouble for American adolescents. Many do not realize just how prevalent it is, how many students stay quiet about the matter, or how badly it affects the victim for the rest of his or her life. This campaign, aimed towards middle school and high school aged kids (particularly those not directly involved, like bystanders and friends), strives to shock the viewer into changing their actions and making the extra effort to tell a teacher or parent.
