Very few people know about the disease beyond pink-filled marketing campaigns. Because campaigns tend to only promote awareness, not facts about the disease, many women are not truly informed about breast cancer. Surveys have shown that women believe that screening doesn’t just and breast cancer, but actually prevents it. Rethink Pink. believes The more informed women are about the facts of the disease, as well as how other women have experienced it, the more they will be able to make informed decisions for their futures.