Campaign Meet Your Match is a campaign dedicated to raising awareness and imploring potential dog adopters, who would normally adopt a dog without much consideration, to instead adopt from a collection of underrepresented breeds of dogs. The big four categories that aren’t commonly adopted are rotweilers, pit bulls, black dogs, and older dogs. These dogs tend to not get a second glance, and are often overlooked in favor of the more popular breeds of dogs, especially when it comes to adoption.