Campaign
Excessive production and purchase of clothing is a disaster for our planet as most of them cannot be recycled. 12.8 million tons of clothing are sent to landfills in the U.S. every year. By 2030, CO2 emissions are projected to increase by more than 60% to nearly 2.8 billion tons per year. IStillWearIt is a social campaign to encourage the public to buy fewer clothes but wear them longer, demonstrating the timelessness of some styles that we would like people to keep forever and inviting the public to share their experiences of wearing the same clothing for different occasions in different times.
