Campaign
Though many people are conscious of their water usage practices, and attempt to reduce their footprint by
taking shorter showers and turning the tap off when they brush their teeth, the impact that our food choices and the agricultural system have on our environment is not often considered. H2OMG highlights that individual change can certainly make an impact—but only if we reconsider our way of thinking about what individual changes in the context of water consumption entail. H2OMG calls for individuals to think twice about the different foods they are eating, and to be more conscious of the resources it took to produce that food.