Campaign
People are reluctant to put on sunscreen or wear protective clothing. This reluctance can cause long-term damage to skin that can result in immune system suppression, chronic sunburns, collagen damage, and/or skin cancer. &reapply focuses on the reapplication of sunscreen – a habit that a majority of people do not do. &reapply hopes to raise awareness about not only applying sunscreen, but making sure you are reapplying sunscreen for optimal skin health.