Campaign
Thousands of people in the U.S.A. are dying at the hands of something they believed would help them: medicine.The U.S.A. and New Zealand are the only countries in the world that allow Direct-to-Consumer- Pharmaceutical-Advertising (DTCPA), allowing them to bypass medical professionals and deliver medicines straight to you: the consumer. This campaign is designed to create a behavioral shift with education. The Audiences has the ability to further educate themselves on what DTCPA is by going to the website and how to help get change congress towards making the United States one less country that allows DTCPA.
